HEIDELBERG OSTEOPATHS
“Analysing the campaigns data from November 2023 through to December 2023, Heidelberg Osteopaths saw a return on ad spend of over 228%, a 100% over delivery of brand new clients through the door and a 178% increase in revenue from the short campaign period.”
Case Study
OUR CLIENT:
Heidelberg Osteopaths is a growing Osteopath in north east Melbourne founded upon a patient-centred approach.
They’ve made a commitment to delivering the highest quality of care and treatment to every patient that walks through their door, allowing patients to reach their physical goals and improve overall well-being.
THEIR CHALLENGE:
Having both moved into a new building and undergone a rebranding 18 months earlier, Andrew wasn't satisfied with his businesses performance.
Andrew was keen to grow his existing customer base in order for Heidelberg Osteopaths to take the next step, he also realised that the issue of inconsistent patient flow was job number 1.
In an attempt to move to a more consistent lead generation strategy Andrew tried advertising on TikTok and Google, both of which resulted in unsatisfactory results.
OUR STRATEGY:
The campaigns top priority was to steer Heidelberg Osteopaths away from their heavy reliance upon referrals and towards a reliable and sustainable lead generation strategy so that Andrew could direct more attention towards the business side of his company.
At JMP we were looking to provide Heidelberg Osteopaths with a steady flow of new clients on a consistent basis in 21 days with a guarantee of 20 brand new patients through their door at a minimum.
Our strategy included:
A strategy meeting to highlight the ideal business situation and desired campaign outcomes.
An ad retargeting protocol to clear the pixel of corrupted data from failed campaigns.
Market specific ad copy and landing page.
Revised and targeted short form video advertising.
THEIR RESULTS:
Analysing the campaigns data from November 2023 through to December 2023, Heidelberg Osteopaths saw a return on ad spend of over 228%, a 100% over delivery of brand new clients through the door and an 178% increase in revenue from the short campaign period.
In conclusion, Andrews move from a heavy reliance upon referrals and sub optimal advertising formats have proven to be a timely success for Heidelberg Osteopaths, as they now have a consistent and reliable form of lead generation.
