CFIVE AI
“Inspecting the campaigns performance from April 2024 versus May 2024, CFive saw a 62.5% increase in bookings, successfully outperforming the initial goal of 50% increase in monthly bookings.
Furthermore, the original objective of a 10% conversion rate was surpassed, JMP Media provided CFive with a 22% conversion rate on 62.5% more leads per month.”
Case Study
OUR CLIENT:
CFive is a startup software company that specialises in Artificial Intelligence chat bots and calling software.
Their mission is to equip businesses with cutting-edge AI technology to maximise their success by resolving everyday business issues. they use the newest, and most powerful Artificial Intelligence technology.
THEIR CHALLENGE:
As a new business, CFive struggled with client acquisition, so CFive reached out to JMP Media to provide them with a results-based, reliable client acquisition strategy.
CFive had tried multiple cold outreach methods prior to reaching out to JMP Media, but saw very little in the way of results and wasn’t an efficient use of their time.
OUR STRATEGY:
CFive was looking at a 3rd consecutive week with just 10 bookings and a 5% conversion rate, so the campaign’s main objective was to provide CFive with a 50% increase in bookings and double their current conversion rate.
The strategic approach included:
A review of past outreach methods and their results.
Comprehensive market research to find the ideal consumer for their software.
An in-depth ad lead form designed to prequalify leads.
Fortnightly ad-results report and check-in call.
THEIR RESULTS:
Inspecting the campaigns performance from April 2024 versus May 2024, CFive saw a 62.5% increase in bookings, successfully outperforming the initial goal of 50% increase in monthly bookings.
Furthermore, the original objective of a 10% conversion rate was surpassed, JMP Media provided CFive with a 22% conversion rate on 62.5% more leads per month.
In summary, CFive’s decision to outsource their client acquisition to JMP Media proved to be an invaluable business decision. Since reaching out to JMP Media, CFive has tripled their client base in just 6 weeks.