MP ROOFING SOLUTIONS
“Reviewing the campaigns performance from March 2024 versus June 2024, MP Roofing saw a total lead volume increase of 10x with a lead conversion rate of 33%, successfully surpassing the initial objective of 2.5x monthly job flow.
Additionally, the advertising campaign provided MP Roofing Solutions with a $21.72 CPL and an impressive 20x Return On Invested Capital.”
Case Study
OUR CLIENT:
MP Roofing Solutions Pty Ltd. is Western Sydney’s go-to Roof restoration and replacement company.
Located in Toongabbie, MP Roofing Solutions has made a name for themselves with high quality finishes for affordable prices.
THEIR CHALLENGE:
Struggling with Inconsistent job volume, MP Roofing Solutions had to lay off a number of employees in order to keep the company running.
MP Roofing Solutions was looking to grow and bring the business back to it’s original capacity so they called upon JMP Media to provide them with a sound strategy for sourcing roof replacements and restorations.
OUR STRATEGY:
The campaign’s main objective was to provide MP Roofing solutions with an extra 5 jobs per month (2.5x their current monthly volume) Within a 3 month campaign.
The strategic approach included:
A strategy call to determine the ideal business outcomes for MP Roofing Solutions.
A conversion-driven ad strategy.
A full-scale retargeting protocol to clear the ad pixel of any corrupted data.
Customised Brand-image ad creatives.
Location-based ad targeting.
Appointment setting for all leads.
THEIR RESULTS:
Reviewing the campaigns performance from March 2024 versus June 2024, MP Roofing saw a total lead volume increase of 10x with a lead conversion rate of 33%, successfully surpassing the initial objective of 2.5x monthly job flow.
Additionally, the advertising campaign provided MP Roofing Solutions with a $21.72 CPL and an impressive 20x Return On Invested Capital.
In conclusion, MP Roofing Solutions’ decision to reach out to JMP Media provided them with the boost they needed to get the company back on track and in a great financial position to expand moving forward.