BLEU AUREUS
“Analysing the campaign performance in August 2023 versus October 2023, a remarkable 123% increase in revenue was recorded for Bleu Aureus, successfully surpassing the initial objective of 50% MoM growth in non-brand clicks and providing the company with back-to-back highest consecutive revenue months in brand history.”
OUR CLIENT:
Bleu Aureus is a beauty company that takes a holistic approach to health and beauty. They don't believe in one-size-fits-all; they design health & beauty products that are tailored to the modern-day person. They're all about sourcing materials responsibly, providing products that won't harm the planet and ensuring you get the best for you and your health. It's beauty that feels good because it's made with care for the earth and for you. “Putting the health back in beauty” - Bleu Aureus
Their Challenge:
Struggling with inconsistent revenue, Bleu Aureus -an up-and-coming player in the women’s health and beauty space- called upon JMP Media to provide them with a sound strategy for steady online profits and to digress from their heavy reliance upon Search Engine Marketing (SEM) campaigns due to the strategic disadvantage that comes with a lack of brand recognition in the market.
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Our Strategy:
The campaign’s main objective was to achieve a minimum 50% growth in total revenue over a 2-month period. While this percentage may sound ambitious, given the nature of the women’s health & beauty niche combined with Bleu Aureus’ capacity for improvement, such growth is readily attainable with the right strategy.
The second objective revolved around streamlining funnels and optimising them for purchases. Bleu Aureus’ purchase funnels lacked a direct and straightforward flow alongside a loss of upselling opportunities.
The strategic approach included:
A comprehensive audit of website function, landing pages and funnels.
A thorough advertising audit to identify and resolve previous campaign inaccuracies and defects.
A full-scale retargeting protocol to clear the ad pixel of any corrupt data.
A streamlined sales funnel optimised for purchases.
A tailored advertising strategy designed to increase website flow and purchases.
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Their Results:
Analysing the campaign performance in August 2023 versus October 2023, a remarkable 123% increase in revenue was recorded for Bleu Aureus, successfully surpassing the initial objective of 50% MoM growth in non-brand clicks and providing the company with back-to-back highest consecutive revenue months in brand history.
Additionally, the advertising campaign provided Bleu Aureus with a brand record x6.06 return on ad spend (ROAS).
In conclusion, Bleu Aureus’ shift from their over-reliance on SEM to a better-suiting strategy, leveraging social media advertising and a remodelling of their sales funnels resulted in an impressive success, evident in their total monthly revenue despite the lack of brand recognition in the market.
